Reinvention Best Practice
Our success cases show how reinvention synchronises and delivers customer value and business success.
The secret sauce of success? To sustainably anchor the reinvention principle as a fundamental business paradigm.
Hapag-Lloyd is a leading global liner shipping company with offices in 129 countries. Gedankenfabrik supports Hapag-Lloyd in shaping the digital future of the shipping industry by driving transformation forward with a holistic approach. By keeping an eye on all dimensions of reinvention, strong and sustainable momentum arises.
We are enabling digital marketing, digital sales and digital product development in Hapag-Lloyd’s Digital Business and Transformation Unit. Along with this, we are implementing customer insights and planning frameworks (OKRs). The intelligent transformation is also supported by global virtual events to create and exchange new ideas across divisions and regions.