Rebuild Your Brand
How is my brand perceived from a customer point of view?
Rebuilding your brand is the fundamental base for the survival of the company. The brand is an essential cornerstone of your success story and must be clearly defined and positioned. You need to know the core of your brand, what you stand for and, above all, your brand’s value proposition for your customer.
OUR BUILDING BLOCKS
Asking the right questions is key as it helps to clearly outline the challenges to successful reinvention. With the Gedankenfabrik building blocks and specific modules for each building block, we not only outline the most important questions for the dimension, “Rebuild your brand”, but also employ successfully-implemented brand models to shape your brand.
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Where do you want to go?
STRATEGIC NORTH STAR
Placing your ambitious north star and setting the overall strategic course.
WHY
The lack of a clear direction often leads to ambiguity and uncertainty.
HOW
We support you in creating and re-evaluating an aligned and long-term anchor for your company, and show you ways to bring your vision to life.
OUR MODULES
Vision | Mission |
Purpose and Value Statements
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How should the customer perceive you?
ENHANCED BRAND KEY
Enabling you to unleash the potential of your brand.
WHY
Companies can leverage the power of their brands by better understanding the brand mechanics and opportunities.
HOW
We support you in building a solid brand foundation that is easy to understand and implement across customers and employees.
OUR MODULES
Enhanced Brand Key | Brand Fundamentals | External and Internal Branding | Brand Book
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Do you have a compelling customer story?
BRAND POSITIONING
Owning your unique customer value proposition.
WHY
Creating real customer value requires bold decision-making and deep customer understanding.
HOW
We support you in defining a compelling and credible customer promise and story, based on customer needs and perspective.
OUR MODULES
Unique Value Proposition | Brand Typology | Positioning Matrix
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Is your brand organised in an actionable way?
BRAND ARCHITECTURE
Establishing a consistent frame for your brands and products.
WHY
A brand architecture that is easy to understand and implement creates mutual synergies across brands and products
HOW
We support you in building a solid, consistent and flexible framework for your brands and products.
OUR MODULES
Brand Architecture Frame |
Multi-brand Opportunity Map |
Brand Guidelines
BUILDING A BRAND WITH REAL CUSTOMER VALUE
The customer defines the value. His verdict decides whether the resources that are spent will create or destroy value. For the brand, it is important to operationalize the added value into understandable, rational, emotional and also purposeful benefits, if applicable. In return these can be translated into measurable concrete product and service features.
