Gedankenfabrik Bulidingblocks

Reinvention Building Blocks

We help you to tackle every dimension!

Get inspired by our building blocks in each dimension of the reinvention wheel! You can choose either a specific module from our portfolio or combine modules in a holistic approach to achieve the perfect fit for your individual business needs.

Rethink your Customer

What are the demands of my customer?

STRATEGIC
CUSTOMER INSIGHT

OUR MODULES
EDM Framework | Fast Track Initial Research | Strategic Market Analysis | Insights Deep Dive

CUSTOMER
PROFILING

OUR MODULES
Customer Experience Interviews | Segmentation | Personas | Market Driver

CUSTOMER
FUNNEL

OUR MODULES
Trigger Analysis | Funnel Framework  | Lead Model | Customer Journey

CUSTOMER EXPERIENCE
DASHBOARD

OUR MODULES
Touch Point Analysis and Optimisation | Omni-Channel Strategy | Customer Dashboard

Rebuild your brand

How is my brand perceived from a customer point of view?

STRATEGIC
NORTH STAR

OUR MODULES
Vision | Mission | Purpose and Value Statements

ENHANCED
BRAND KEY

OUR MODULES
Enhanced Brand Key | Brand Fundamentals | External and Internal Branding | Brand Book

BRAND
POSITIONING

OUR MODULES
Unique Value Proposition | Brand Typology | Positioning Matrix

BRAND
ARCHITECTURE

OUR MODULES
Brand Architecture Frame | Multi-brand Opportunity Map | Brand Guidelines

Reimagine Creativity

What is your big transformational idea?

BIG
TRANSFORM­­­ATIONAL IDEA

OUR MODULES
Transformational Brief | Transformational Process and Layers | Creative Platform

CREATIVE
POWERPACK

OUR MODULES
Immersive Customer Session | Creative Development Power Sprint | Design Thinking Week

THINK
SPACE

OUR MODULES
Business Evolution 1.0 – 5.0 | “Future of…” Summits | Think Space

ROCK’N’ROLL
MOMENT

OUR MODULES
Rock’n’Roll Moment Power Day | 99 Days Journey

Reshape Innovation

Which innovations support your business promises?

INNOVATION
STRATEGY

OUR MODULES
Reinvention Roadmap | Innovation Framework | Open Innovation

TRANSFORMA­TIONAL
PLAYBOOK

OUR MODULES
Implementation Guide | Commercial Strategy | Lean Working and Communication Processes | Playbook

DIGITAL PRODUCTS AND EXPERIENCE

OUR MODULES
Product Design Sprint  | User Testing | Stage Gate Grid | Product Architecture

DATA
ACTIVATION

OUR MODULES
Data-based Decision Framework | Analytics Workshops | Machine-learning Workshops

Relearn Forever

Does your company live REINVENTION?

LEARNING
COMPANY

OUR MODULES
Learning Objectives | Knowledge-sharing Formats | Mindset Principles

HYBRID WORK
FORMATS

OUR MODULES
Hybrid Conference | Team Collaboration | Work Formats

MANAGEMENT
FRAMEWORKS

OUR MODULES
Objectives and Key Results (OKR Model)| Agile Formats | 90 Days Planning

UNIT
BUILDER

OUR MODULES
Excellence Centre Concept | Extended Teams | Company Transformation Readiness

The time to reinvent is now.

Rethink the customer

Rebuild
your brand

Reimagine creativity

Reshape innovation

Relearn forever

The master key to successful reinvention is radical customer focus.
Managed perception is reality – period.
There are many good ideas – only few great ones come to life.
Innovations are basically good – when done right.
Lifelong learning will increase the potential of your organisation – forever.