Rethink The Customer
What are the demands of my customer?
Rethinking the customer is the starting point for every transformation process. Over the last two decades, the customer has transformed into a well-informed decision-maker. It is enormously helpful to learn more about the real needs and demands of customers, and what they expect. Radical customer focus is key here.
OUR BUILDING BLOCKS
Asking the right questions is key as it helps to clearly outline the challenges to successful reinvention. With the Gedankenfabrik building blocks and specific modules for each building block, we not only outline the most important questions for the dimension, “Rethink the customer”, but also employ a new thought model to help you truly understand your customer.
What do your customers really want?
Helping you to put yourself in your
Today´s well-informed and self-confident customers think and make decisions differently than they used to. Precise customer understanding is a basic requirement for the successful development or transformation of your company.
We help you to understand and apply the motivation, needs and preferences of your customers.
EDM Framework | Fast Track Initial
Research | Strategic Market Analysis | Insights Deep Dive
How can you deepen the understanding of your customer base?
Enabling you to deeply understand different types of customers and to act on the knowledge gained.
There is often a lack of differentiation of customer types, their specific needs and use cases, leading to inefficient strategy development and resource allocation.
We support you in creating a detailed and realistic view of your customers that empowers you to draw conclusions and exploit that knowledge in all initiatives across your organisation.
Customer Experience Interviews | Segmentation | Personas |
Market Driver Analysis
Which structured customer framework is best for you?
Creating a customer framework based on individual customer development stages.
The customer requirements differ along various funnel stages. Knowing how to overcome the hurdles will help you to move customers along the customer funnel.
We support you in creating and developing a customer-insights-based funnel from acquisition through to retention.
Trigger Analysis | Funnel Framework | Lead Model | Customer Journey
How can you manage customer data and turn insights into actions?
CUSTOMER EXPERIENCE DASHBOARD
Building easy-to-use customer dashboards covering KPIs and data to create a compelling customer experience.
A lot of companies use their KPIs for monitoring and reporting – not for leveraging the most useful insights their data can reveal.
We help you to transform relevant KPIs into customer-facing activities and knowledge-sharing for a truly seamless customer experience throughout your organisation.
Touch Point Analysis and Optimization | Omni-Channel Strategy |
THE CONSUMER TRANSFORMATION INTO AN EDUCATED DECISION-MAKER
A tremendous consumer phenomenon has occurred. Having arrived in the current, post-digital phase, it can now be shown in chronological order how the transformation of the consumer to an Educated Decision-Maker has taken place…