Rethink the Customer
Over the past 20 years consumers and customers have evolved into well-informed, autonomous, and self-reliant educated decision-makers. The key to any successful corporate transformation is therefore a radical customer focus.
INTELLIGENT TRANSFORMATON IN ALL DIMENSIONS
Our services guide you, your team, and your organization through transformation processes in all these dimensions. You can choose either a specific module from our portfolio or combine modules for a holistic approach to achieve the perfect fit for your individual business needs.
STRATEGIC
CUSTOMER INSIGHT
OUR MODULES
EDM Framework | Fast Track Initial Research | Strategic Market Analysis | Insights Deep Dive
CUSTOMER
PROFILING
OUR MODULES
Customer Experience Interviews | Segmentation | Personas | Market Driver
CUSTOMER
FUNNEL
OUR MODULES
Trigger Analysis | Funnel Framework | Lead Model | Customer Journey
CUSTOMER EXPERIENCE
DASHBOARD
OUR MODULES
Touch Point Analysis and Optimisation | Omni-Channel Strategy | Customer Dashboard
Rebuild your brand
If you keep an eye on your customers’ changing needs and rising expectations, then there is also a need to keep on developing your brand. From benefits, to differentiator, to the core of your brand – everything should be systematically defined with the customer in mind.
STRATEGIC
NORTH STAR
OUR MODULES
Vision | Mission | Purpose and Value Statements
ENHANCED
BRAND KEY
OUR MODULES
Enhanced Brand Key | Brand Fundamentals | External and Internal Branding | Brand Book
BRAND
POSITIONING
OUR MODULES
Unique Value Proposition | Brand Typology | Positioning Matrix
BRAND
ARCHITECTURE
OUR MODULES
Brand Architecture Frame | Multi-brand Opportunity Map | Brand Guidelines
Reimagine Creativity
Think and act big! While often heard, this advice is rarely implemented. The challenge lies in letting big ideas grow over time, fueled by the energy of the people, organization, and ecosystems.
BIG
TRANSFORMATIONAL
IDEA
OUR MODULES
Transformational Brief | Transformational Process and Layers | Creative Platform
CREATIVE
POWERPACK
OUR MODULES
Immersive Customer Session | Creative Development Power Sprint | Design Thinking Week
THINK
SPACE
OUR MODULES
Business Evolution 1.0 – 5.0 | “Future of…” Summits | Think Space
ROCK’N’ROLL
MOMENT
OUR MODULES
Rock’n’Roll Moment Power Day | 99 Days Journey
Reshape Innovation
True innovations do not necessarily happen in a flash. Data and insight-based innovations are solution-oriented and precisely tailored to customer expectations; leveraging technology trends and company requirements. New and established methods help to manage the process in an exciting way. And that’s where AI comes into play.
INNOVATION
STRATEGY
OUR MODULES
Reinvention Roadmap | Innovation Framework | Open Innovation
TRANSFORMATIONAL
PLAYBOOK
OUR MODULES
Implementation Guide | Commercial Strategy | Lean Working and Communication Processes | Playbook
DIGITAL PRODUCTS
AND EXPERIENCE
OUR MODULES
Product Design Sprint | User Testing | Stage Gate Grid | Product Architecture
DATA
ACTIVATION
OUR MODULES
Data-based Decision Framework | Analytics Workshops | Machine-learning Workshops
Relearn forever
Lifelong learning is the booster that enforces the reinvention principle. Understanding the concept of perpetual learning generates growth-potential and gives freedom to embrace the beauty of change in a fast-paced environment.
LEARNING
COMPANY
OUR MODULES
Learning Objectives | Knowledge-sharing Formats | Mindset Principles
HYBRID WORK
FORMATS
OUR MODULES
Hybrid Conference | Team Collaboration | Work Formats
MANAGEMENT
FRAMEWORKS
OUR MODULES
Objectives and Key Results (OKR Model)| Agile Formats | 90 Days Planning
UNIT
BUILDER
OUR MODULES
Excellence Centre Concept | Extended Teams | Company Transformation Readiness
